The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
by William J. Bernstein

This book makes a compelling case for an approach to investing that won't get your adrenalin running, but will probably make (or save) you more money than any other approach over the long run. Bernstein builds on academic financial theory and historical analysis to argue that you should (a) diversify your portfolio between stocks and bonds, (b) use low cost index (mutual) funds for the stock portion of your portfolio, and (c) rebalance your portfolio periodically to keep your assets in line with your target allocations. And let's be honest -- Bernstein is completely correct. If you'd followed his advice, you wouldn't have been caught with a portfolio of tech stocks at the height of the bubble...

The Only Investment Guide You'll Ever Need  by Andrew Tobias
For more than twenty years this book has been America's bible for personal money management. Fully updated to cover new legislation, and expanded to include the Internet, this guide covers every aspect of investing and answers every question about managing money smartly and safely. Concise, witty, and truly understandable, it offers the best personal finance information for every income level. Includes: how to save by spending more wisely; when to invest in stocks -- and when not to; tax strategies for everything, from IRAs to charitable contributions; how to set up college funds and much, much more.

Wall Street Dictionary  by Robert J. Shook
Now you can increase your profitability and understanding about every aspect of the financial markets by keeping the best resource to the latest financial, economic and investment terms at your fingertips. With more than 5,000 entries, the Wall Street Dictionary is the most current and comprehensive collection of terms and phrases used by Wall Street professionals.

The Neatest Little Guide to Stock Market Investing  by Jason Kelly
Solid investment know-how is not just for savvy Wall Streeters. The Neatest Little Guide to Stock Market Investing provides novice investors with all the information they need to make smart stock choices. Author Jason Kelly deciphers seemingly complicated lingo on stock markets with his easy, conversational style and shows beginners how to tackle stocks with confidence.

The Informed Investor: A Hype-Free Guide to Constructing a Sound Financial Portfolio  by Frank Armstrong
This excellent book is highly commended to anyone who is truly serious about investing. The author is a south Florida financial planner and frequent columnist on money matters. With clear and convincing data to support him, Mr. Armstrong debunks many of the myths Wall Street pushes on the investing public. Mr. Armstrong demonstrates the futility of trying to "beat the market," whether through stock picking and market timing or by following mutual funds that have shown high levels of performance in the past. After showing that market gurus, fund managers, (and need we say it) equity analysts, have feet of clay, the author makes a convincing case for trying to meet, rather than beat, the market. Thus, Mr. Armstrong advocates investing in a diversified basket of index funds. Although he recommends fee-only financial planners (such as himself), he gives sound advice and strategies for building one's own portfolio without outside help. His chapter on investing during retirement is particularly insightful.

How to Take Money from Wall Street: Learn to Profit in Bull and Bear Markets  by Tony Oz
There is so much "meat" to this book that you will want to read it over and over to grasp every detail. While the information is great for day traders and swing traders, even longer-term investors will look at their investments in a much different way. No longer will you be satisfied with just buy and hold strategies, but you will want to "read" the charts and the market and define exit points and take profits at predetermined targets. At a minimum, you will get out of unsuccessful trades at predetermined stop losses, so that the market will not be taking too much of your investment capital.

Understanding Wall Street  by Jeffrey B. Little
The stock market is rarely taught in high school, and even on the college level, investment courses are typically selected only by students with specialized business interests. Moreover, investors have found it difficult to educate themselves, even with the flood of literature available. Free pamphlets and superficial guides have not provided substance, encyclopedic texts have been too intimidating, and the "get-rich-quick" books have deluded investors with false hopes of easy gains. Understanding Wall Street  provides a good practical education by combining investment fundamentals and many useful analytical techniques.

Invest in Yourself: Six Secrets to a Rich Life  by Marc Eisenson
Need help on the job, at home, and with your finances? This book is a comprehensive guide to saving money and becoming a better person in the process. The book offers six secrets like determining what you want in a career, investing in intangibles like family and friends; paying off debts and getting into a 401(k); keep learning new skills; managing your own money and owning a business of your own. The book tells you how to negotiate to get the best price on just about anything, including motel rooms and used cars, and gives the lowdown on turning your kids into savers and investors, controlling college bills, cutting home buying costs and planning for retirement. This book will show you the way to make a big difference in the way you approach money, work and life in general.

Take Stock: A Roadmap to Profiting from Your First Walk Down Wall Street  by Ellis Traub
Ellis Traub has reduced the complexity of stock market investing to simply how to identify good companies worthy of purchase and then how to buy them at an appropriate price. He explains in simple and easy to understand terms what constitutes a good company and good value. He starts very basically by describing mistakes he has made so others can avoid duplicating them, and shows in short order how to become a more successful stock market investor. He uses graphics to show how to recognize aspects of good companies and good value. This is must reading for both new investors as well as for those who wish to improve their investment batting average. His easy to understand, step-by-step methods should enable all investors to improve their performance.

Beginning Investor's Bible  by Doug Sutton
There is a great deal of information that you have to know to be a successful trader and investor. Doug Sutton is a successful trader and an excellent teacher and brings all the important basic information together in an easy to understand format about how to research stocks and equity options and make successful trades. He includes detailed explanations on the important fundamentals of a stock and what they mean, a good discussion on technical indicators and on stock cycles and sector analysis, and an excellent discussion about trading on news about a stock, including what news is important and the timing of the news. Also, he tells you how to find a good broker and the role of the market makers. He thoroughly discusses covered calls, spreads and naked puts, giving step by step reasons and rules for entering these trades. He tells you how to "stop the bleeding" when a trade goes against you. This book is a must for the beginning trader and the not-so-novice trader who wants to increase his knowledge and perfect his trading style and skills.

Sleeping Like a Baby: Investing In Volatile Markets  by John C. Hudelson
This book is almost prophetic as it was written in 1998 and describes strategies that would have allowed someone to stay invested all through the incredible 1999 stock market and yet avoid or hedge much of the risk that killed so many people in 2000 and after. It isn't too complicated but isn't dumbed down either, and it explains things thoroughly. A great read, and still very current and applicable in today's market. This is a good basic textbook on a subject that most people think only professional portfolio managers can really use and understand.

Investing 101  by Kathy Kristof
Kathy Kristof has written the ideal manual for anyone mystified by the world of finance. Her clear, fact-filled book completely dispenses with the condescending tone and soothing jabber of most books in the how-to-invest genre. In their place, Kristof has compiled an enlightening compendium of elementary investment wisdom, lucid explanations of financial terms and instruments, and educational walk-thrus of stock-valuation techniques. Simply put: If you are not investing, you must read this book. Whether it's fear, ignorance or inertia that's keeping you out of the markets, Investing 101  will inspire you to put your money to work by revealing, in easy-to-understand language, exactly how it all really works.

The Complete Idiot's Guide to Investing Like a Pro  by Edward T. Koch
Koch and DeSalvo have complied a comprehensive investment guide for the average person. Even those with financial experience who need information in a concise and user-friendly manner will benefit from owning this book. The book covers the basics like investment risk tolerance, investment needs, and then suggests ways to make more money available to invest. The authors point out that saving money is a form of tax-free investment. Then the authors discuss stocks, mutual funds, home ownership, saving for college, and reducing taxes. Finally they explore more risky investments like options and futures, as well as providing tips for online investing. The book has numerous charts and tables and a glossary, and it is perfect for anyone wanting to learn more about creating prosperity and building financial security.

Street Wise: A Guide for Teen Investors  by Janet Bamford
Today's young people are not only interested in money, they're quite knowledgeable about it -- which is apparently what happens when you mix computer know-how with parents who play the market. Janet Bamford's Street Wise: A Guide for Teen Investors  assembles virtually everything these budding financiers need, and presents it in language they understand. Bamford addresses the market's operation, full-service versus discount brokers, taxes, investment clubs and games, and even the possibility of a Wall Street career. Her best advice concerns stocks and mutual funds and is delivered in a relevant, complete, and thoroughly non-condescending manner.

The Greed and Fear Factor: A Simplified Guide to Investment Success!  by John Richard Lipka
The Greed and Fear Factor  is a simplified, yet comprehensive, guide to building, implementing and maintaining a successful and personalized investment portfolio strategy. The book is laid out in a user-friendly format with a spiral binding, "easy-on-the eyes" typesetting, and clear tables, charts, and templates. Also included is an insightful guide to using the Internet and other research resources. Finally, there is a comprehensive glossary of investment terms and acronyms. Several often overlooked, but very important, considerations are explored, addressed and applied to the "real-world" of investing. These include factors such as the emotional side of managing a portfolio. The very title of the book is meant to emphasize this particular area. The Greed and Fear Factor  is a no-nonsense roadmap for individuals who are serious about maximizing their investment returns. The author presents his methodology in detail, while giving priority to the reader's efficient use of time and resources.

Investing In Your Future  by NAIC
Produced in conjunction with the National Association of Investors Corporation (NAIC is the nation's champion of investment clubs), Investing in Your Future  teaches students a step-by-step method of smart saving and investing. Topics include everything from certificates of deposit to mutual funds, to stocks and bonds. Using the NAIC's respected Stock Selection Guide software, students learn how to analyze the value of stocks and appreciate the importance of investing for the future.

The Small Investor: A Beginners Guide to Stocks, Bonds, and Mutual Funds  by Jim Gard
Registered investment adviser Gard writes clearly and aims for first-time investors, those with upwards of $5000 to invest who have read about the stock market and its possibilities but are intimidated for various reasons. For those unwilling or not yet ready to do the research and make decisions, he explains the concept and use of mutual funds. He also includes a chapter on bonds, but his real love is stock investing. Those contemplating buying individual stocks are rightly warned that there is no easy way to wealth and no guarantees, and that "it is possible for everyone to win, but not everyone will win." Each chapter concludes with a recommended reading list.
If It Doesn't Go Up, Don't Buy It!  by Albert W. Thomas
A strategy for safely investing in mutual funds that will return 30% to 50% annually with this simple 2-step proven method. Written by a former brokerage company owner who tells exactly how to do it working less than one hour per month. Never be caught in a bear market. Read the first chapter free on the author's web site. Book purchasers also receive a one-year subscription to Mr. Thomas' monthly financial newsletter at no additional charge.


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